Helgstrand Dressage acquires the majority of shares in equestrian equipment brand Kingsland Equestrian

Helgstrand Dressage, owned by Andreas and Marianne Helgstrand and Waterland Private Equity, has acquired 51% of Kingsland Equestrian.

Kingsland Equestrian was established in 1999 in Norway and has since its origin grown to become one of the world’s biggest producers of equestrian equipment including men’s, ladies’ and kids’ wear as well as blankets, saddle pads and much more.

Andreas Helgstrand, owner and CEO of Helgstrand Dressage is looking forward to an exciting partnership and states: “Kingsland Equestrian has been my sponsor for many years and they have always been associated with positive traits such as exclusive design and absolute top quality. Additionally, the company has a professional management, with whom we look forward to developing the company with. The activities of Helgstrand has a wide span globally, which is why the acquisition of Kingsland Equestrian fits perfectly within the strategy that we have developed.”

Also at Kingsland Equestrian both CEO Marianne Kjærnli Fossum and founder Lin E. Kingsrød are thrilled about the new partnership. Lin states: “I am looking very much forward to getting Helgstrand Dressage on board on the future journey of Kingsland Equestrian. This is the start of a new chapter that will generate lots of interesting opportunities for us and the equestrian sport all over the world. With this partnership, we are ready to offer new and exciting possibilities for our customers in the future.”

The two brands, that are very well-established within the equestrian field, find a lot of future potential with the new ownership structure. “With our competences and network within the equestrian world, we can contribute to the further development of Kingsland Equestrian. We can provide Kingsland with resources not only in terms of human resources but also financial resources for further investments that can bring Kingsland Equestrian to an even higher level”, Andreas states and continues: “We are pursuing the strategy, that was formulated with Waterland – this strategy includes being involved in many different activities of the Equestrian industry. This is the first big acquisition, that along with other upcoming acquisitions will redeem our strategy.”

For further information please contact:

Andreas Helgstrand – CEO, Helgstrand Dressage, mobile +45 4010 0000 Marianne Kjærnli Fossum – CEO, Kingsland Equestrian, mobile +47 9061 8775

Enclosed pictures and text:

Lin E. Kingsrød “Founder Kingsland Equestrian”
Andreas Helgstrand “Waterland Private Equity and Andreas Helgstrand jointly acquire 51% of Kingsland Equestrian”

About Helgstrand Dressage

Helgstrand Dressage, that is owned by Marianne and Andreas Helgstrand as well as Waterland Private Equity, buys, develops and sells world leading dressage horses and has more than 100 employees allocated on locations in Denmark, Germany and the US. This includes some of the absolute biggest profiles within the horse industry. Helgstrand Dressage has a turnover of approximately 400 mil DKK. In 2018 Andreas Helgstrand, together with the Danish national team, won a bronze medal at the Olympics, and Helgstrand Dressage has won several of World Championships throughout the years – especially dominating the market of the young horses. In 2018 Helgstrand Dressage established a department in Wellington, USA and opened a stallion station in Germany. The company also launched a collaboration within the showjumping field, by teaming up with Rolf-Göran Bengtsson in 2018, and with the jewelry brand Helgstrand Denmark in 2015, that is artistically managed by Marianne Helgstrand. Helgstrand Dressage has sold more than 500 horses since its origin.

About Kingsland

Kingsland is a Norwegian equestrian brand that has offered high performance, technical clothing and horse gear since 1999!
Kingsland has a reputation for its subtle blend of classic equestrian fashion and contemporary design. This combination, together with the use of top-quality materials, has made Kingsland the favorite brand of many leading riders and equestrian professionals across all disciplines worldwide, and is today one of the world’s largest brands in the industry.

As a brand born from avid equestrians, Kingsland’s vision is to maintain the stylish look of rider and horse, although improving the fit and innovating the materials of the garments. This way a Kingsland product can stand the hardest conditions and still make you look fabulous. Today, Kingsland is a major sponsor of top ranked riders and prestigious international shows, as well as a popular brand among the youngest horse lovers around the world!