Whenever Kingsland travels to the big shows around the world, the preparations starts already 7 to 8 months earlier.

Last weekend we travelled to the Longines Hong Kong Masters. Here we have been represented earlier with a big stand in 2013, 2014 and 2015.

The show is held at the big Asia Expo Center, located only five minutes from the international airport. The surroundings are beautiful, close to the sea and with a view to the Hong Kong skyline.


52 horses were flown in from Europe and for the first time, Australia participated with two riders. One of them was Kingsland ambassador Jamie Kermond. He brought his top horse, whom already is qualified to ride in the Longines FEI World Cup Finals in Paris this April.

The equestrian elite was all gathered to compete, not only for the popular Speed Challenge Trophy, but also for the number one title, – the Longines Hong Kong Masters Grand Prix with a whopping 125.000 USD in prize money.

There was a fight up until the end, and the atmosphere in the arena was electric every time a rider crossed the finish line. The enthusiasm of the Asian audience was spectacular, sometimes very loud and the applause seemed to be never ending. We were so happy that our Kingsland rider Jamie Kermond, with his two fantastic clear rounds, ended 4th! He was looking really sharp in his Kingsland Master show jacket. Check out our interview with him, made by the legendary Matt Millin:

Asia Horse Week

This year was the first time the Asia Horse Week was hosted by the LHKM organization. One of the purposes was building a bridge between the equestrian sport in Europe and Asia. China has experienced a huge growth since the Olympics in 2008 in Hong Kong. Federations from all over the world, members of FEI and the glamorous Hong Kong Jockey Club, in addition to other influential persons in the equestrian sport.

There was an incredible amount of exiting presentations and lectures during the two days of the convention. Investors are already building gigantic facilities and there is no doubt that the sport will continue growing in Asia in the years to come.

Investing in the future

For Kingsland, this event has been a huge investment. Not only economically speaking, but in terms of logistics and work hours. So many employees are involved in making sure that a big project like this comes smoothly together. The stand with our fixtures and goods, was sent from our warehouse in Denmark in the beginning of December 2018. The whole shipment filled a 40 feet container, and the delivery time was estimated to more than seven weeks to Hong Kong.

This year a team of 8 people travelled to participate, 5 from our Head office and 3 from our Chinese office. It’s a huge advantage to have staff who speaks Chinese, even though most of the people visiting our stand spoke English. Since the equestrian sport is in constant development, good quality riding apparel is hard to get hold of. Because of this, our presence was very much appreciated!

With our four hectic days in an enthusiastic atmosphere, we reunited with previous costumers and visitors, alongside new acquaintances were made.

What´s next?

In this moment, the goods that were not sold out is heading back to our warehouse in Denmark. While the stand and the fixtures has set sail for the opposite side of the world, heading for New York. Where the first addition of the Longines New York Masters kicks off on April 24th.

And as for the Kingsland Team, we are getting prepared before the Kingsland World Tour heads off to Gothenburg Horse Show next weekend. We look forward being there, and meet as many of you as possible!

Team Kingsland

Check out this video from our last day – dismantling. Nothing is like working while being cheered with an amazing sing-along by Emmanuel Anning, owner of the RiverJaxx Music Productions. Quite some superstars, or what? … at least one!