This year is the Oslo Horse Shows 25th anniversary and it will be celebrated with lots of fun and spectacular shows at Telenor Arena, located on the outskirts of Oslo, Norway. We would like to take you back to when it first started to see how Kingsland got involved with the biggest equestrian event in Norway, and what is now the first leg of the Longines FEI World Cup Jumping.
Back in the days, the event was first held in downtown Oslo, -Oslo Spektrum to be precise. The pulsating atmosphere of the city was incredible and probably the most unlikely place to host such a big horse show. Through dedicated work and the love of the sport, the first show took place in 2001.
It was a tough start financially but luckily, dedicated people volunteered and people such as Bernt Otto Hauglin and Kjell Ulrichsen made sure the show could go on. Later, Morten Aasen took over as Event Director, and the success could continue.
Many years down the road, in 2010, Kingsland Equestrian joined in as the title sponsor. By then Kingsland had already been involved as a minor sponsor partner but when asked to step in as title sponsor, we jumped at the opportunity to brand our Norwegian heritage with wishes to support the sport.
“We are extremely proud to be part of such a big equestrian event. First and formost, it is such an important part of recruiting to the sport. Second of all it gives our Norwegian top riders the opportunity to participate in a World Cup leg, competing against the best riders in the world. -And bottom line, it’s fun and extremely giving to se everyone from the smallest pony rider to top riders come together for the biggest Norwegian equestrian show of the year. These are the vital factors for us to engage in this wonderful event,” says Lin Kingsrød, owner and founder, about Kingsland involvement.
We look forward to see the arena come to life yet again. To feel the temperature rise when the crowd starts to roll in, the smell of the tack shops and the expectant people that start to fill the arena. Some have saved up for a long time to shop at all the stands, and others simply cannot wait to see the shows and to hang out with their friends.
Ultimately, Kingsland Oslo Horse Show is all about coming together for what we enjoy the most- the equestrian sport in all its diversity, and the love for the horses.